THE PROCESS: UNDERSTANDING COMMUNICATION TECHNOLOGY AND THE MEDIA (2ND EDITION)
ISBN-13: 978-1-935987-97-0
# pages:
Copyright Year: 2016
Suggested Retail: $49.95
This product is only available in eText Format.
Description
This work does not try to cover all the events and inventions that have shaped the evolution of communication technology and the media. To do even a mediocre job of that task would require thousands of pages and images, and would still be out of date on the day the first copy of the first edition rolled off the presses . . . or was spit out of a printer . . . or was resolved on the screen of your computer . . . or displayed on your phone . . . well, you get the idea.
Instead, this digital resource reveals the repeating process that drives the constantly evolving technologies of human communication. We also seek to emphasize that a vital aspect of the process is that real people in real situations within real organizations and businesses drive the process forward. Communication technology and the media remain the tools that facilitate human communication. The better we understand the nature and use of those tools, the more we advantage, and understand our own, humanity.
Table of Contents
Chapter 1
The Process: A MODEL OF CHANGE IN COMMUNICATION TECHNOLOGY AND THE MEDIA THE PONY EXPRESS THE TRANSISTOR RADIO
Chapter 2
Brought to You by the Letters A Through Z
Chapter 3
Processing Art and Music
Chapter 4
Speak the Speech Trippingly
Chapter 5
From Monk to Machine THE PRINTING PRESS
Chapter 6
The Italian Job A QUICK LOOK AT ALDUS PIUS MANUTIUS AND FRANCESCO GRIFFO, PRINTERS FOR THE RENAISSANCE
Chapter 7
Media for the Masses MY KINGDOM FOR ANOTHER WIFE THE MAKING OF THE PURITANS THE PURITANS IN AMERICA THE COMMON SCHOOL MOVEMENT
Chapter 8
On the Shoulders of Giants H. G. WELLS, VANNEVAR BUSH, AND J. C. R. LICKLIDER
Chapter 9
Electricity Sparks the Imagination
Chapter 10
The War of Currents
Chapter 11
Entering the Information Age
Chapter 12
A Tiny Mainframe on Your Desk BILL GATES AND MICROSOFT
Chapter 13
Steve Jobs and Apple WHAT “i” REALLY MEANT TO SAY WAS . . .
Chapter 14
The Beginning of the Internet FROM ARPANET TO THE NSF
Special Notes
2nd edition now available!
About the Author(s): Robert Schrag
Robert L. Schrag, Ph.D. Dr. Schrag is a Professor in the Communication Department at North Carolina State University where he has taught since 1981. He specializes in media and technology. For the last decade he has been teaching the majority of his courses online, blending video lectures with other digital technologies.
Edward T. Funkhouser, Ph.D is Associate Professor of Communication at North Carolina State University where he teaches courses on media history, public relations, and communication theory. Dr. Funkhouser has a special interest in joining with faculty from various fields to team-teach media history courses from an interdisciplinary perspective.
