: Publication

Each year, over 20 million degree-seeking students attend a college or university, and 4.5 million degrees and certificates are awarded to graduating postsecondary students. In the last decade alone, college enrollment has risen 32 percent. A degree may no longer differentiate you from other job seekers entering the marketplace, but effective communication and presentation skills certainly can!

Learning the art of personal branding has never been more important. Building your own brand, Brand YOU, will be an investment of time, energy, and resources, but the payoff is enormous as you stand out and employers notice you. By applying the principles in this book, you will learn how to get, and keep, the job that you deserve.

Brand YOU challenges you to pursue a career path in a totally different way, while rediscovering tried-and-true techniques that have been lost on recent generations of college graduates. Whether you want to secure an internship, find your first job after college, change career paths, or create job security in your current position, Brand YOU offers practical advice, how-to information, and engaging activities to solidly position yourself in today’s professional business environment.

Author Biography

Preface

Chapter 1    A Foundation for the Future: An Introduction to Personal Branding

PART I:  PRESENTING YOURSELF

Chapter 2   On the Hunt- Preparing for the Job Search

Chapter 3   Impressions in Ink: Tangible Representations of Brand YOU

Chapter 4   Game Plan: Prepping for the Initial Interview

Chapter 5   The Big Day: A Rehearsal for the Job

Chapter 6   The Close: Follow Up and Follow Through After the Interview

Chapter 7   Understanding Your P.A.S.S.I.O.N.

PART II:  PRESENTING YOUR WORK

Chapter 8   The Power of the Written Word

Chapter 9   Preventing Presentation Paralysis

ebook version coming soon!

Stefanie Mayfield Garcia is an award-winning marketing instructor and internship advisor at the University of Central Florida in Orlando. Her twenty-year career in the field of marketing includes experience in advertising, public relations, graphic design, marketing research, sales management, and international marketing for everything from start-up small businesses to global brands. During her twelve years of teaching, she has led numerous career workshops and seminars and provided career coaching for thousands of students entering the workforce. This handbook is a culmination of her personal experience in her own job hunt and consulting business, professional practice as a recruiter in the sales and marketing industries, experience launching new brands, mentor activities with undergraduate and graduate students, and interactions and interviews with hiring managers throughout the nation. In addition to teaching, advising students, writing, and operating her own consulting business, the author is a wife, mother of four children, triathlete, and dedicated volunteer in the local community.

Ms. Garcia received a bachelor’s degree from the University of Texas in Austin and a master’s degree in advertising and public relations from Florida International University in Miami.